Evaluating Website Performance

06.13 by Cameron Martel

How Your Small Business Can Measure the Effectiveness of Its Website

I had coffee this morning with an old friend and chatted digital marketing and websites. He reminded me that most business owners don’t know how to evaluate whether or not their website is doings its job. Considering the investment a website can be, it’s important to be able to measure its performance. When I was an owner in Neatfreak, a local…