Google Analytics on a Tablet

02.22 by Cameron Martel

Small Business SEO Isn’t About Rankings Anymore

When I first got into SEO, it was some black magic that most people not only didn’t understand, but didn’t see the value in. Most small business owners had large Yellow Pages budgets, and for many, a website – nevermind SEO – wasn’t on the radar. Of course, things have changed, and small business has adopted digital as the ad platform…

Evaluating Website Performance

06.13 by Cameron Martel

How Your Small Business Can Measure the Effectiveness of Its Website

I had coffee this morning with an old friend and chatted digital marketing and websites. He reminded me that most business owners don’t know how to evaluate whether or not their website is doings its job. Considering the investment a website can be, it’s important to be able to measure its performance. When I was an owner in Neatfreak, a local…