Evaluating Website Performance

06.13 by Cameron Martel

How Your Small Business Can Measure the Effectiveness of Its Website

I had coffee this morning with an old friend and chatted digital marketing and websites. He reminded me that most business owners don’t know how to evaluate whether or not their website is doings its job. Considering the investment a website can be, it’s important to be able to measure its performance. When I was an owner in Neatfreak, a local…

SEMRush Logo

05.13 by Cameron Martel

Using SEMRush to Evaluate the Value of an Inbound Link

Links have been a big part of the SEO conversation since around 2007/2008. Today, links are still a large part of SEO and having a healthy backlink portfolio is key in growing organic traffic and avoiding algorithmic penalties. Like all things SEO, once people figured out how to game the system and build out large backlink portfolios, the usefulness of the…