A Plant Growing in a Jar of Money

03.11 by Cameron Martel

An Introduction to The Business Behind Niche Content Websites

Every day, billions of people from all over the world navigate the internet. Using desktop computers, laptops, smartphones, tablets, game consoles, and other internet-connected devices, people everywhere are constantly searching for and engaging with new content. The continuous creation and consumption of content drives a multi-billion dollar advertising and publishing industry; an industry that has produced tens of thousands of millionaires and …

In Niche Websites

Google Analytics on a Tablet

02.22 by Cameron Martel

Small Business SEO Isn’t About Rankings Anymore

When I first got into SEO, it was some black magic that most people not only didn’t understand, but didn’t see the value in. Most small business owners had large Yellow Pages budgets, and for many, a website – nevermind SEO – wasn’t on the radar. Of course, things have changed, and small business has adopted digital as the ad platform …

In SEO Strategy, Small Business

Evaluating Website Performance

06.13 by Cameron Martel

How Your Small Business Can Measure the Effectiveness of Its Website

I had coffee this morning with an old friend and chatted digital marketing and websites. He reminded me that most business owners don’t know how to evaluate whether or not their website is doings its job. Considering the investment a website can be, it’s important to be able to measure its performance. When I was an owner in Neatfreak, a local …

In Guides, Small Business

Content Contributor Wanted

06.08 by Cameron Martel

Content Contributor Wanted

This is a great opportunity for a writer, blogger, or horological hooligan to work part-time from home and make some extra spending money. We are seeking a skilled storyteller to provide product insight, reviews, and commentary for two large and growing watch websites. The ideal contributor has a good understanding of the wristwatch in all its forms, and understands what …

In Work With Us

SEMRush Logo

05.13 by Cameron Martel

Using SEMRush to Evaluate the Value of an Inbound Link

Links have been a big part of the SEO conversation since around 2007/2008. Today, links are still a large part of SEO and having a healthy backlink portfolio is key in growing organic traffic and avoiding algorithmic penalties. Like all things SEO, once people figured out how to game the system and build out large backlink portfolios, the usefulness of the …

In Guides, SEMRush, SEO Tools

Springer Landscape Website Case Study

05.11 by Cameron Martel

Small Business Website Case Study: Springer Landscape

Over the past four years our team has been involved in the design, build, and launch of more than 200 websites. We’ve had our fair share of experience building lean website solutions to meet strict timelines and budgets. We connected with Springer Landscape Services Ltd. and discussed Google. Like many businesses, Springer knows that they will benefit from greater exposure on …

In Case Studies, Website Development